VIP Day is a one-day coaching offering targeted to address a specific problem/challenge for your client. It can be delivered in-person or virtually over the phone or via Skype. It typically consist of a series of working sessions during which you, as the coach, would break down the solution into digestion chunks with exercises in between.
VIP day gives your clients the opportunity to get all the content and coaching to achieve a goal or solve a particular problem in a very short period of time (one day!). This is attractive to some people – especially those who have a busy or unpredictable schedule, those who are reluctant to commit to a 3- or 6-month program and those who are very driven to see results fast.
VIP day is not a tremendous investment – from both money and time perspective – so requires less commitment than a 6-month high-end program and therefore easier to “sell” in just one discovery/enrollment conversation. It is, however, not as small an investment as, say, a group program or a product, making the time you spend for a discovery session worth the while.
VIP day also allows your client to go deeper with your work, giving them the opportunity to get to “know, like and trust” you and therefore creating the perfect situation for you to invite them to further work with you in a longer-term coaching program.
Since a VIP day is easy for your potential clients to commit to, it allows you to bring in revenue fast. You also complete the “program” in one day, which means you can quickly deliver a few of these within a short period of time without impacting your schedule for other coaching clients.
“I am sold. How do I structure a VIP day?”
Typically a VIP day consists of 4-5 hours of coaching. You can divide the day into four 45 to 60-minute segments, with 10-20 min breaks in between sessions, as well as a longer lunch break. You can also consider two “VIP half-days” if that suits you and your client’s schedule better.
Each segment can include content delivery, coaching/discussion as well as integration (e.g. help your client create a plan to take action.)
At the beginning of the first segment, you want to reinforce the reason your clients are working with you – highlighting the problem they want to solve and the desired outcome. At the end of each segment you can ask them to share one or two AHA moments to reinforce the value of your work.